June 7, 2007

News: Lucas and Maleflixxx Announce New Deal

Lucas Entertainment and Maleflixxx announced today that the two companies will jointly develop and implement a distribution strategy for Lucas Entertainment content in the fast-growing digital marketplace. Under the terms of the agreement, Maleflixxx will exclusively distribute Lucas Entertainment’s video catalog in all digital distribution channels worldwide, including online video-on-demand, television, mobile, IPTV and others.

This groundbreaking agreement signals the first time that Maleflixxx has combined its digital distribution expertise and leadership with a leading content producer, Lucas Entertainment, to develop a new distribution model for the quickly exploding digital marketplace.

Michael Lucas (pictured), president and CEO of Lucas Entertainment, commented on the new agreement: “It is a great partnership for us. We can keep our focus on producing the world’s best content and have confidence in knowing that there is a large team of digital specialists supporting us to find markets for that content.”

Eric Johnson, president of Sureflix Digital Distribution, owners and operators of the Maleflixxx global network, said, “The highly skilled team of digital media specialists here at Maleflixxx will provide a wide range of services for Lucas Entertainment in relation to distribution of content in the digital marketplace, including content management, marketing, legal, business development and technical support.”

For more information, visit www.lucasentertainment.com.

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