December 1 is World AIDS Day. Since 1988, this global event has been observed in order to fight prejudice, raise funds, educate and bring awareness in the war against HIV and AIDS. This year, the porn industry is joining in the battle. Toronto-based Sureflix Digital Distribution, parent company of Maleflixxx on-demand network, will donate one dollar from every rental on World AIDS Day to charity. In an effort to extend its philanthropic reach, the studio will contribute to a number of different organizations this year, including the Canada-Africa Partnership, the Test Positive Aware Network and the Folsom Fund. “As members of the gay adult entertainment industry,” says Eric Johnson, president of Sureflix, “we believe it is our responsibility to assist in the fight against this unyielding disease.” MaleFlixxx, which distributes online content from Lucas Entertainment, COLT Studio Group, Bel Ami and Blue Blake, among others, has pledged funds since 2005. For more information, visit Maleflixxx.tv and WorldAIDSday.org.
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